LV's Endless Reflection Diamonds

Louis Vuitton may be best known for trunks and canvas, but the French maison has been quietly  and quite powerfully carving its place in the world of high jewelry since 2001. What began as a subtle foray into fine craftsmanship has evolved into a full-fledged jewelry universe, complete with its own visual codes, ateliers, and now, a proprietary sparkle.

In the world of diamonds, where the round brilliant and the emerald cut have long reigned supreme, few houses attempt to rewrite the rules. But Louis Vuitton did just that. 

In 2008, the maison added an unexpected sparkle to its heritage: two exclusive diamond cuts inspired by its iconic monogram flowers.

After more than three years of research and development, Louis Vuitton patented two proprietary diamond shapes: one rounded and one pointed, each echoing the stylized blossoms first sketched by Georges-Louis Vuitton in 1896. ( yes , diamond cuts can be patented, more about that another time...)

Far from ornamental whimsy, these cuts are feats of gemological engineering: the diamonds feature between 61 and 77 facets, giving them brilliance well beyond the classic 58-facet brilliant cut.

Their debut wasn’t subtle. A headline-grabbing necklace comprising 108 carats of Louis Vuitton–cut diamonds ( 65 rounded flowers and 79 pointed ones ) dazzled the jewelry world with an estimated value of $4 million. Not just a statement piece, it was a sparkling manifesto of the brand’s commitment to craftsmanship and identity.

Fast-forward to July 2022, when Louis Vuitton unveiled a new high jewelry line titled LV Diamonds, crafted under the creative direction of Francesca Amfitheatrof. Anchoring the collection is the LV Monogram Star, a pointed star-shaped diamond with 53 facets, reviving the sharp-petaled monogram blossom in three dimensions. It’s both cutting-edge and nostalgic, modern and unmistakably maison.

The collection launched first in the U.S. and includes 22 pieces: unisex bands, rings, earrings, and pendants. Each one quietly carries the DNA of the house. A symbol worn for style, yes, but also for legacy.

In a world full of round cuts and princess cuts, Louis Vuitton’s floral diamonds dare to stand out, not just by shining, but by saying something.