LV's Endless Reflection Diamonds
From Canvas to Carat
Louis Vuitton may be best known for trunks and canvas, but in 2001 the maison quietly began carving a new course, one measured in carats instead of miles. If moving from luxury leather to high jewelry may feel inevitable, bending the rules of a centuries-old craft is far less predictable.
Rather than simply setting beautiful diamonds, the brand chose to cut them into its own language. The result? Two patented diamond cuts, each translating the monogram’s floral motifs into pure light, proof that even a century-old icon can sparkle with rebellion, and that the reign of the round brilliant and emerald cut is not unchallenged.
In 2008 , after more than three years of meticulous research and development, Louis Vuitton unveiled its first two patented diamond cuts: the Rounded Flower Cut and the Pointed Flower Cut
Both take their shape from the stylized blossoms Georges-Louis Vuitton sketched in 1896 to create the iconic monogram canvas.
These cuts are as much feats of engineering as they are works of art. With between 61 and 77 facets they capture and refract light in more intricate ways than the classic 58-facet brilliant cut. And yes, diamond cuts can be patented, a rarity in itself, making these designs dedicated to high-jewelry as exclusive as a custom trunk with your initials on the lock
NO DEBUTANTE BALL
If there was any doubt about Louis Vuitton’s ambitions in high jewelry, the debut statement necklace swept it aside. Composed of 108 carats of LV-cut diamonds (65 Rounded Flowers and 79 Pointed Flowers) it was a masterclass in symmetry, audacity, and unapologetic grandeur.
Valued at around four million dollars, it was not a polite introduction but a proclamation. Louis Vuitton was not dabbling in High-jewlery , Louis Vuitton was taking High-jewllery by a storm ! yes goahaed
OOPS, THEY DID IT AGAIN
In July 2022, Artistic Director Francesca Amfitheatrof unveiled LV Diamonds, a collection anchored by a new proprietary cut: the LV Monogram Star. With 53 facets and a three-dimensional form, it transforms the monogram flower into a crisp, geometric star.
The 22 unisex pieces launched with it were more than a commercial line; they were a clear statement that Vuitton’s diamond cuts are not one-off experiments. They are brand signatures ,as recognizable as the Damier or the V-lock clasp, now rendered in light instead of leather.
While the LV Monogram Star shares a visual kinship with the 2008 Pointed Flower Cut, it is its own distinct design, crafted with 53 facets in a four-point star form. The original cuts premiered in haute joaillerie creations, while the Monogram Star emerged as the centerpiece of a full LV Diamonds collection, now available globally with blockchain-traceable certification.
THE FINAL CUT
In a world dominated by round brilliants and emerald cuts, Vuitton’s patented designs stand apart. It is not just for how they shine, but for what they say. They tell the story of a maison rooted in heritage yet unafraid to recut tradition, proving that even the most established icons can still surprise. And perhaps the ability the reveal new facets is the secret to a century-old maison’s perpetual magnetism.
